To create a 3D billboard that would introduce a new Valorant agent and at the same time stand out amidst the impressive Dubai skyline, where every building and construction competes for the attention of passersby.
The new agent Harbor and his ability to control water became the solution. By focusing on his ability to control water, we were able to create a short story filled with eye-catching visual effects that not only showcase Harbor's character, but also complement the backdrop of Dubai's Persian Gulf.
Taking it one step further, we incorporated two screens into one design, allowing Harbor to throw a water ball across the street right into the second screen! This approach captures the viewer's attention and directs it toward the message on the second screen without overwhelming the main billboard.
To show Harbor in all his glory, as well as to demonstrate his Indian roots, we paid a lot of attention to the interior of the room, where we placed him. According to the lore of the game, he had been very attached to his lost motorcycle, so we came up with an idea of portraying it in the form of a hologram. Pay attention to other small details, everything is there for a reason.
There were two approaches to making the video for the 3D billboard. The first was a minimal image distortion on the screens’ sides, but it caused a loss of the wow effect. The second involved a maximum 3D effect sacrificing the image quality on the sides. But imagine a dude climbing out of the screen and breaking through the fourth wall, when you are casually walking down a street in Dubai! This is really awesome! Of course, working together with Valorant we chose the second option.
Creating water was also tricky. In the game, the water was designed in a cartoon-like style, but we had to bring it to life, simulate it, and make it more realistic for the 3D billboard. After that, we should match the correct simulation with the hand-drawn water.
That's how Playsense flooded the streets!
The waves got massive!
24 000 posts | tweets | publications about the billboard
Over 6 600 000 views of videos about the billboard*
And half a million of positive reactions below!