To conceive a compelling visual communication concept for the game brand.
Pagan Online is an online Hack-n-Slash Action RPG set in a fantasy universe, inspired by pre-Christian Slavic myths. This is a game where passing through several brutal and hardcore battles, you must destroy the extra powerful and sinister monster.
Drawing from the game's intrinsic nature and extensive audience research, we devised a dynamic visual communication concept known as “The Epic Adventure.” This concept seamlessly integrated elements of challenge, strategy, destruction, and authentic mythology to form the foundation of the brand's new identity. We crafted the logo, key art, and style guide to bring this vision to life, meticulously aligning them with the game's core essence and captivating narrative.
By leveraging the power of these visual assets, we aimed to captivate players and convey the exhilarating experience that awaits them within Pagan Online's immersive universe. The logo, key art, and style guide synergistically showcase the game's strategic gameplay, intense challenges, and deep-rooted mythology, providing players with a glimpse of the epic adventure that awaits them.