To develop an identity & style guide for DPS Games, a new division of the esteemed Wargaming group with bases in Guildford, UK and Sydney, Australia and effectively reflect the brand's core characteristics.
We delved into defining the essence of DPS Games using a comprehensive approach. We sought to encapsulate its fundamental attributes and establish a distinct visual identity that would resonate with the target audience.
We crafted a compelling and cohesive logo composition by incorporating unique graphical elements that symbolize the brand's core characteristics. In addition to the logo, we dedicated our time to defining the persona and DNA of DPS Games — uncovering the essence of “Deep. Now. Awesome.” To capture this spirit, we meticulously curated a comprehensive brand guide that encapsulates the studio's identity. This style guide encompasses various distinctive elements, including explosive visuals, tracer lines and graphic particles, which serve to amplify the persona and energy of DPS Games.